Mission and values
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- Mission and values
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Mission and values
MISSION AND VALUES
Founded in 2003 by Marvyn Kussner, PROCURE is the only charitable organization exclusively dedicated to the fight against prostate cancer through research, outreach, education and support for men affected by this disease and their families.
Our mission
PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports, and informs people affected by this disease. It promotes and contributes to the financing of world-class research.
Our vision
To provide leadership in Quebec in the fight against prostate cancer, to set the standard in the field, and accelerate research to cure the disease.
Our values
PROCURE will actively participate in the advancement of research through:
- An ongoing conversation with the public and health professionals;
- The self-financing and promotion of the PROCURE Biobank, recognized worldwide for its high-value scientific samples, as well as for its crucial data on men with prostate cancer.
Our information and support services throughout a patient’s cancer experience
- Free access to health professionals via a toll-free support line available 7 days a week;
- A comprehensive Web site that is available in both official languages;
- PROCURE’s offerings – information, education, support and referrals to the most appropriate resources – for men affected by prostate cancer, their caregivers and their loved one;
- Webinars, podcasts, videos given by experts and other special events;
- A free book on prostate cancer and various publications.
20 years of awareness, support and hope
For 20 years PROCURE has provided more than:
- 10,000 patient calls on our support line
- 1,000 information tools available to patients
- 30,000 donors thanks to our awareness campaigns
- 200 health professionals involved voluntarily in our information and support program
- $14M in research investments
In doing so, you will be part of the force against prostate cancer!
- Talk to your doctor if you are over 50;
- Do it at 40 if you have a family history of prostate cancer;
- Encourage friends and colleagues to do so as well;
- Contact our healthcare professionals if you have any concerns or questions;
- Visit our website and YouTube channel for appropriate and timely information;
- Make a donation to help with research;
- Join the PROCURE Walk of Courage on Father’s Day;
- Take part in our Bowvember campaign;
- Wear the PROCURE’s special bow tie on November 19;
- Get involved by becoming a volunteer, an ambassador, or a partner;
- Help us update the information on this site.
Other pages that might interest you
Additional Information - Mission and values

How I coped with prostate cancer
A man with prostate cancer shares the challenges of his cancer experience.

Urologist’s advice: Treatments and information on prostate cancer
Learn more about the role of the urologist and the importance for a patient to gather adequate information after receiving a prostate cancer diagnosis.

Prostate cancer: Tests, imaging and biomarkers
Discussion about the variety of approaches available to monitor this disease before, during, or after treatment.

Symptoms, risk and screening
Are you over 50 or experiencing urinary problems? Discover why early screening for prostate diseases is important.

Diagnosis and treatment
Recently diagnosed with cancer? Educate yourself to fully understand your situation.

The role of hormone therapy
Has your doctor recommended hormone therapy? This video is for you!

External radiation or Brachytherapy?
Explore the benefits and considerations of each treatment option for prostate cancer to determine which might be right for you.

Q-A – New therapies for advance prostate cancer
In this interview, we answer patients’ questions about new therapies for advanced prostate cancer.

Genetic predisposition to prostate cancer
Although rare, some hereditary genetic mutations can increase your risk of prostate cancer.

Active surveillance in 5 points
As surprising as it may seem, your doctor may prefer to wait before starting treatment.

States of prostate cancer post-treatment
Gentlemen, you’re being treated for prostate cancer, and your latest blood tests show an increase in PSA levels?

Your role as a patient
Have you been diagnosed with prostate cancer? Your role as a patient is essential throughout your journey.
Sources and references
Last medical and editorial review: April 2024. See our web page validation committee and our collaborators by clicking here.