Mission and values
- What we do
- Mission and values
- Our mission
- PROCURE at a glance
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Mission and values
MISSION AND VALUES
Founded in 2003 by Marvyn Kussner, PROCURE is the only charitable organization exclusively dedicated to the fight against prostate cancer through research, outreach, education and support for men affected by this disease and their families.
Our mission
PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports, and informs people affected by this disease. It promotes and contributes to the financing of world-class research.
Our vision
To provide leadership in Quebec in the fight against prostate cancer, to set the standard in the field, and accelerate research to cure the disease.
Our values
PROCURE will actively participate in the advancement of research through:- An ongoing conversation with the public and health professionals;
- The self-financing and promotion of the PROCURE Biobank, recognized worldwide for its high-value scientific samples, as well as for its crucial data on men with prostate cancer.
Our information and support services throughout a patient’s cancer experience
- Free access to health professionals via a toll-free support line available 7 days a week;
- A comprehensive Web site that is available in both official languages;
- PROCURE’s offerings – information, education, support and referrals to the most appropriate resources – for men affected by prostate cancer, their caregivers and their loved one;
- Webinars, podcasts, videos given by experts and other special events;
- A free book on prostate cancer and various publications.
20 years of awareness, support and hope
For 20 years PROCURE has provided more than:
- 10,000 patient calls on our support line
- 1,000 information tools available to patients
- 30,000 donors thanks to our awareness campaigns
- 200 health professionals involved voluntarily in our information and support program
- $14M in research investments
In doing so, you will be part of the force against prostate cancer!
- Talk to your doctor if you are over 50;
- Do it at 40 if you have a family history of prostate cancer;
- Encourage friends and colleagues to do so as well;
- Contact our healthcare professionals if you have any concerns or questions;
- Visit our website and YouTube channel for appropriate and timely information;
- Make a donation to help with research;
- Join the PROCURE Walk of Courage on Father’s Day;
- Take part in our Bowvember campaign;
- Wear the PROCURE’s special bow tie on November 19;
- Get involved by becoming a volunteer, an ambassador, or a partner;
- Help us update the information on this site.
Other pages that might interest you
Additional Information - Prostate cancer

Is prostate cancer hereditary?
Understanding the hereditary and genetic aspects of this disease can provide valuable information to both individuals affected and their families.
Sources and references
Last medical and editorial review: April 2024. See our web page validation committee and our collaborators by clicking here.